- This event has passed.
Breakthrough 2020: Active Allyship
September 30 @ 5:00 PM - 6:30 PM
About this Event
It’s been a year of uncertainty unlike anything most of us have ever experienced. Through a global pandemic and the largest civil rights movement the world has ever seen, a light has been shone on inequities that, for some, have been in the shadows and for others have always stood center stage.
COVID-19’s disproportionate impact on Black people and the recent wave of the Black Lives Matter movement has forced brands and agencies alike to take a long overdue look in the mirror. Over the last couple of months, organizations have released workforce diversity data that demonstrates poor representation of Black employees in leadership roles. They’ve released tone deaf statements alleging their commitment to the Black Lives Matter movement without having actionable measures in place to address the racism impacting their own employees. The truth is – Black people are not looking for performative allyship. They are demanding active allyship from the brands they are engaging with and the agencies they are working for.
Join us virtually September 30, 2020 as we amplify Black voices and discuss the impact this year has had on all aspects of the workplace through the lens of diversity, equity, and inclusion. A panel of industry heavy hitters, moderated by Elise James-Decruise (Chief Diversity and Inclusion Officer at Marcus Thomas), will discuss what it means to be an active ally – from having courageous conversations with friends and family to advocating for your Black coworkers to brands attempting to speak to the Black consumer.
Derek Epps – Multicultural Marketing Manager at E. & J. Gallo Winery
Kai Lawson – Global Director of Community Management at WPP
Gary J. Nix – Founder and Chief Strategist at the brandarchist
Martine Kalaw – Founder and CEO at Martine Kalaw Enterprises, LLC
Marcus Thomas LLC – Diversity, Equity and Inclusion
Great ideas know no color. They don’t belong or prescribe to any one religion, racial makeup, ethnicity, gender or sexual orientation. Great ideas transcend. That’s what makes them great. The same can be said of our employees. Their differences are their strengths. And we leverage those strengths to create work that resonates, not rings hollow.