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Digital | DNC Campaign Academy 2020
August 19, 2020
Day three of Campaign Academy 2020 will take you through everything you need to know to campaign online. We’ll cover storytelling, digital organizing, texting, and fundraising. Consider yourself a digital expert if you attend all five digital sessions.
Digital Strategy. Emails, texts, social media, digital ads — there are so many ways to reach voters where they are: online. This training will dig into how campaigns think about and deploy digital strategies to reach voters, volunteers, and donors to ask for their support.
Digital Organizing. How do we mobilize people we know online to take action? Digital organizing explores how volunteers can turn a click or like into an action or a vote.
Digital Storytelling. Social media has made it easy for us to create and share stories from everyday life. Those stories can help others understand why you support a candidate, how to get involved, or what we can do to effect meaningful change this year. Digital storytelling helps make campaigns personal and accessible. In this training, we’ll learn from the best about how to effectively communicate our stories online.
Peer-to-Peer Texting. Have you ever sent texts to a stranger for your candidate? In this training, we’ll deep dive into the thinking and strategy behind peer-to-peer texting campaigns. We’ll walk through best practices for texting so that you can show up on day one ready to use any platform on any campaign.
Digital Fundraising. In this training, we’ll discover the principles of how campaigns raise money online through email, ads, and social media. And, we’ll understand what we can do as grassroots donors to help with these efforts and take back our government from the pockets of billionaires one $5 donation at a time.