Inclusive Brands: From Creation to Successful Execution
December 1 @ 12:00 PM - 4:00 PM
The power of branding goes beyond its market share. It is a magnet, an ideal, an affiliation of a unique nature. What happens to the brand when mistakes happen? Why do they happen in the first place and how can companies recover? This workshop will unpack the power of branding and elaborate on marketing and communication pitfalls. You will learn from the past, identify the weak links, and outline a healthy framework to fulfill your organization’s inclusion mission starting with demographics and ending with the latest campaign slogan.
- Understand the power of branding and its connection to the organization’s mission and vision.
- Identify the components of a solid communication or media campaign.
- Inspire employees to scrutinize their content and view it through other people’s lens.
- Explore a path to enhance and take your branding strategy to the next level.
Non-Partner (Non-Profit): $569
Partner: $449 to $539